7 Business Networking Secrets
7 Business Networking Secrets
In today’s world it’s not WHO you know, it’s who knows YOU. When you have the right connections and strong relationships with those connections, you can get things done. In business, people choose to do business with you because they know you, like you, trust you and REMEMBER YOU. Networking is not just about exchanging name cards, it’s about building a genuine relationship for the long-term.
Here are the 7 business networking secrets:
1. Be Curious
At networking events, you always meet those people who are all about wanting to sound cool and interesting. They focus on their business and go all out to push it on you. They show absolutely no interest in you or your business.
Here’s networking secret #1: Be INTERESTED in others. Be genuinely interested in the others and ask lots of questions about them. Make them open-ended questions and focus on getting to know them and their business.
They choose to business with you because they know you, like you, trust you, and REMEMBER YOU! Click To Tweet
2. Be a Good Listener
Listening is the most overlooked skill in business networking. When you become the person known for listening, you will stand out. The benefit to asking good questions and listening is that you really get to know the person in front of you. You will be able to quickly understand if the person you are talking with is someone you’d want to work with. The other benefit of listening is that the person is going to remember the awesome conversation they had with you.When you become the person known for listening, you will stand out. Click To Tweet
3. Be Helpful
Networking is about giving. It is about being a valuable resource for others. That does not mean you need to give them free stuff and start buying them drinks. It really is as simple as passing them referrals or introducing them to potential strategic partners for their business and letting the law of reciprocity kick in.
Here is an excellent question to ask at networking events: “If I was talking with someone, what would I hear them say or talk about that would let me know they would be a good referral for you?”If I was talking with someone, what would I hear them say or talk about that would let me know they would be a good referral for you? Click To Tweet
4. Be Consistent
Networking is not about going to one networking event, collecting a bunch of business cards and then trying to sell those people. Your focus should be on being a farmer. It is about sowing and reaping and it doesn’t happen over night. Seeing people on a regular basis helps to build trust and credibility.Networking is about creating win-win situations and expanding your circle of influence. Click To Tweet
5. Focus On Networking With Those That Have A Large Network Of People Who Have A Large Network Of People Who Need Your Services.
Start by identifying as specifically as you can, your ideal client. Your ideal client is a person or entity that puts money in your pocket when they choose to do business with you. Now, the next step is to identify people (or entities) who have a large network of those that you identify as your ideal client. The final step is to identify the people (or entities) that, by the nature of their business, would have a large network of people (or entities) that would have a large network of your ideal clients. By focusing on networking with the last group, it will be easier to get in the door with the groups below them.Focus on the granny goose. Those that have a network of people who have a network of your ideal clients! Click To Tweet
6. Think Long-Term
I meet so many people at networking events who are there to sell their products and services, and if the person they talking to is not a potential client, they immediately stop talking to them and move on to their next victim. Remember, the person you are talking to may not be your perfect client, but think about all the other people the person may know. It is not about them… it’s about the 100s of others they can introduce you to IF you treat them right.Get to know who others know. Click To Tweet
7. Follow Up
I have gone to many networking events and rarely have people followed up with me.
– Rather than being that person who keeps showing up for events, collecting a bunch of cards and never doing anything with them, get back with those you meet and find out more about them. Click here and read my Networking Question posts to find out what to talk to them about.
– Rather than focusing on giving out your business card to someone is actually, focus on collecting their card. This way you can be in control of the follow up.
The follow up strategy I use is to send and email or txt message within 48 hours of meeting the person saying it was a pleasure chatting with them and what day the following week would be good for us to meet so I can learn more about their business and their ideal client. I will also send them a physical greeting card in the mail which is a Nice-to-meet-you card with that includes a personal message and often a gift. A two pack of brownies seems to be the gift everyone raves about when I follow up with them. Writing out cards can be time consuming, so I use an online system that lets me create my own cards and write custom messages using my own handwriting font. If you are curious, the service I use (and recommend to others) can be found at MailCards4Me.com.
Were these tips on business networking useful for you? Leave a comment below and let me know
To your Success!
La Marque TX
“I am in the business of unleashing the power of smartphones to make your income grow and grow while making the world a nicer place to live!”