Success Loves Speed
A life insurance company was doing a door-to-door campaign selling life insurance. They came up with a sales strategy.
Start with a greeting, learn a little about the prospect through a series of questions, and do a survey to find out their insurance needs. This strategy yielded great results. They were closing about 6% of the homes they contacted that got through the greeting, questions and survey.
One of the salesmen bucked the system and was selling almost 3 times the amount the rest of the team was selling on a monthly basis. When asked what he was doing, he replied, “I cut through all the rapport building, questions and survey crap, and started asking one question when I got to the door, ‘You wouldn’t want to buy any life insurance would you?’
The salesman got the same 6% close ratio as everyone else using this strategy. The difference was that he got through 3 times the number of houses as everyone else and was getting 3 times the number of sales.
Success loves speed.
At SendOutCards®, we ask one question: “If I could show you a way to make money using your smartphone by sharing an app people love to use, would you want to see it?” For those that say yes, we demo the smartphone app, show them the money, and then ask a closing question. The closing question is simple and straightforward, “Are you a 1 or a 2?”
La Marque, TX