From a marketing article I read earlier:
Know the universal truths about humans
Understand people do things to gain pleasure and move away from pain.
Most people are more motivated by eliminating pain, clearly evident by the success of drugs, alcohol, porn sites, tobacco, TV, video games, marketing course buying, not hitting the gym etc…
We are lazy.
We want shortcuts.
We will pay for things that save time and money.
We are selfish and greedy.
We respond to scarcity.
We want what we can’t have.
We want what others want.
We do things to gain status.
We will do things to not lose status.
Given these, which ones does your product or service address?
Mine: People feel better about themselves when they run a successful business of their own. Being in control of their own lives is what most folks want. The Be Nice Smartphone App program gives you a system you can use to shortcut your marketing program to so that it is more effective in retaining customers and gaining new customers through referrals. You can grow your business with less selling effort all while increasing market share and revenue. Learn more at www.beniceapp.com.