Universal Truths About Humans

Universal Truths About Humans

Universal Truths About HumansFrom a marketing article I read earlier:

Know the universal truths about humans

Understand people do things to gain pleasure and move away from pain.

Most people are more motivated by eliminating pain, clearly evident by the success of drugs, alcohol, porn sites, tobacco, TV, video games, marketing course buying, not hitting the gym etc…

We are lazy.

We want shortcuts.

We will pay for things that save time and money.

We are selfish and greedy.

We respond to scarcity.

We want what we can’t have.

We want what others want.

We do things to gain status.

We will do things to not lose status.

Given these, which ones does your product or service address?

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